Whom are you targeting? Participation inequality

B2B Lead Generation | Huge Differences in Participation I wish to share with our readers an interesting observation. I read it most recently in the book by Brian Solis, Engage, (Chapter 20, pages 243-267) but I’ve seen it previously too. And I’ve observed it first-hand. The bottom line:See that tiny yellow sliver? Those are the… Read More

Speaking at the 140 Conference Long Island

Speaking at the 140 Conference Long Island @fearlesscomp (Jeff Ogden, President of the B2B Lead Generation consultancy, Find New Customers, will be a featured speaker at the 140Conference Long Island to be held at Touro Law Center, tomorrow May 26th. Why me? @fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a… Read More

Buying software is easy. Fixing lead generation is hard.

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they give you a login. Done. The transaction can be completed in minutes. It’s actually way too easy, I believe. It’s… Read More