Do We Need Generally Accepted Marketing Principles? – by Steve Gershik

B2B Lead Generation | Guest Posts from Top Marketing Experts I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershik of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. We’re honored to bring you insights from… Read More

10 Marketing Lessons from DemandCon

B2B Lead Generation | 10 Marketing Lessons from DemandCon I wasn’t at DemandCon, but Matt Heinz of Heinz Marketing was and he wrote a great post. Thanks for sharing it with our readers, Matt. Love all ten take-aways and could not agree more – like Invest in Process before Tools. We bolded the items we… Read More

Find New Customers releases “7 Keys to Successful B2B Marketing”

B2B Lead Generation | 7 Keys to B2B Marketing Success “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.” Jill Konrath, SNAP Selling With prospective buyers busier than ever, we need to distill marketing down to its very essence – people want to quickly scan content today. But… Read More