B2B Lead Generation | 10 Marketing Lessons from DemandCon
Love all ten take-aways and could not agree more – like Invest in Process before Tools. We bolded the items we consider most important.
Interestingly we wrote a similar post about this – Buying Software is Easy. Lead Generation is Hard.
Here’s part of Matt’s post with a link to the rest:
Ten marketing lessons from DemandCon
Two packed days of great content, sharing, networking and learning just wrapped up in San Francisco at the first DemandCon. Impressive quality of people and thinking here focused on B2B demand generation, marketing automation and sales funnel improvement. You know a good conference when the word “firehose” is used often.
My notes from the past 48 hours are vast with much left to think about, but here are 10 immediate lessons for marketers worth sharing.
- Define the process first, invest in tools later
- The sales process must mirror the buying process
- Lead nurturing does not require expensive tools
- If you’re feeling behind on all this, you’re not alone
- The funnel concept isn’t as relevant as it used to be
- Marketers need to think like salespeople
- Marketing stories need to remain consistent through the entire funnel
- Marketing metrics need to tie to revenue, not activity
- None of this works without great content
- Your ROI from a good conference is you to you, not the conference
Read the rest of 10 Takeaways (including details about each lesson) at “10 Lessons from DemandCon”
What do you think? We love comments and those who share.