10 Marketing Lessons from DemandCon


B2B Lead Generation | 10 Marketing Lessons from DemandCon

I wasn’t at DemandCon, but Matt Heinz of Heinz Marketing was and he wrote a great post. Thanks for sharing it with our readers, Matt.

Love all ten take-aways and could not agree more – like Invest in Process before Tools. We bolded the items we consider most important.

Interestingly we wrote a similar post about this – Buying Software is Easy. Lead Generation is Hard.

Here’s part of Matt’s post with a link to the rest:

Ten marketing lessons from DemandCon

Two packed days of great content, sharing, networking and learning just wrapped up in San Francisco at the first DemandCon. Impressive quality of people and thinking here focused on B2B demand generation, marketing automation and sales funnel improvement. You know a good conference when the word “firehose” is used often.

My notes from the past 48 hours are vast with much left to think about, but here are 10 immediate lessons for marketers worth sharing.

  1. Define the process first, invest in tools later
  2. The sales process must mirror the buying process
  3. Lead nurturing does not require expensive tools
  4. If you’re feeling behind on all this, you’re not alone
  5. The funnel concept isn’t as relevant as it used to be
  6. Marketers need to think like salespeople
  7. Marketing stories need to remain consistent through the entire funnel
  8. Marketing metrics need to tie to revenue, not activity
  9. None of this works without great content
  10. Your ROI from a good conference is you to you, not the conference

Read the rest of 10 Takeaways (including details about each lesson) at “10 Lessons from DemandCon

What do you think? We love comments and those who share.

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Thank you @ckburgess and @tompick for referring @fearlesscomp as a “Special Honorable Mention” for the #nifty50 men of Twitter. I’m honored.

 

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island today and appearing on Sales Lead Management Radio on June 9th.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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