Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers (http://www.findnewcustomers.com) shares a key marketing lesson using wit and humor. In this episode, he shows how to use the services of great graphics companies like JESS3. Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy,… Read More

Buying software is easy. Fixing lead generation is hard.


B2B Lead Generation | Buying stuff is easy – fixing problems is hard. (Editor’s note: SandHill.com just contacted us and said they loved this article. They asked us for permission to run it.) SaaS marketing products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they… Read More

Marketo’s Definitive Guide to Lead Scoring


B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. It’s really ugly. With most companies dumping unfiltered leads to sales and on 1/2 of those salespeople making quota – it’s… Read More