The Best B2B Marketing Ideas of 2010 – Q1 Review

B2B Lead Generation | The Best B2B Marketing Ideas of the Year

Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms.

In fact, our award winner was featured recently in an episode of Laugh and Learn featuring @fearlesscomp, Speak E.A.S.Y. (Click the underlined title to watch the show.)

This contest, which ran at the end of 2010 was won by Kinaxis. We will do a new contest in late 2011 too.

The final standings from the Linkedin poll are:

Honorable Mention: HubspotTV by Hubspot.

4. Laugh and Learn featuring @FearlessComp by Find New Customers (3%)

3. Juan Eloqua by Eloqua (6%)

2. You Don’t Know Jack (about online marketing) by Marketo (36%)

1. Suitemates by Kinaxis (55%)

Here’s recap of the winners.

Juan Eloqua

This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. (Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.)


You Don’t Know Jack (About Online Marketing

This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge.



This is from the supply chain software company in Ottawa called Kinaxis. What’s interesting about this video series, is they make light of their own industry. Kinaxis has a lot of great video content with tons of humor, but this campaign – witty and remarkable, is their very best. It’s also won numerous awards.

Laugh and Learn – featuring @fearlesscomp

We hate to plug ourselves (Find New Customers) but this weekly series is a hit. And since we talk about B2B marketing key #2 – Entertain, we live it.
Our aim is to share some irreverent humor each week. Each Friday we publish a new one for the enjoyment of our fans.


A weekly online TV show by this Cambridge, MA inbound software company is fun and irreverent. (Check out the Behind the Scenes post here) In addition, yours truly, the B2b lead generation expert, the Fearless Competitor, appeared live on HubspotTV  Click the image to watch our show.
Hubspot TV with @fearlesscomp
HubspotTV featuring @fearlesscomp

Those are a few of the favorites we found in 2010. Did we miss any? We’re happy to add to the list any suggestions you may have. And if you enjoyed this post, could you please Re-Tweet it and/or comment on it?

What do you think? We love comments and people who share.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented at the 140 Social Media Conference on Long Island on May 26th and discussed B2B demand generation on Sales Lead Management Radio.

To learn about Jeff, please visit Who is the Fearless Competitor?
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for their sales teams, they turn to lead generation companies like Find New Customers.

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