B2B Lead Generation | The Importance of Lead Nurturing
“LEAD NURTURING IS ONE OF THE MOST IMPORTANT, YET
POORLY UNDERSTOOD ASPECTS OF B2B LEAD GENERATION TODAY.”
Jeff Ogden, President of the B2B lead generation consultancy Find New Customers
With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most important factors in B2B marketing today. Few companies do it at all, and very, very few do it well.
Lead nurturing is the process of sharing valuable content (to them) over time, earning their trust, till they are ready to buy.
(Click the underlined show title to listen.)