Lead Generation Companies | Marketing as a business turn-around strategy
(This blog post is based on what’s happening at a real company today – a public company in upstate New York – who put up poor results and replaced their founder with a new CEO.)
Obviously, cost savings will be an initial focus. Money-losing products will be cut short. Unprofitable divisions will be closed. And some employees will be shown the door. Certainly, cash flow will improve as outflows slow.
But a simple fact remains:
You cannot save your way to prosperity
What do you do?
- Do you hire new sales leadership and buy training?
- Do you invest in advertising – trade shows, print ads, etc.
- Or do you look for outside capital?
Our recommendation is this: Invest in B2B lead generation.
It’s not quick and it is not inexpensive, but it’s the single best way to drive revenue and market share growth in future years.
How do you get started in B2B lead generation (also referred to as Demand Generation)? We recommend you start with a visit to Find New Customers, our website packed to the rafters with great free content on B2B lead generation and marketing.
“If B2B lead generation were a car, Ogden is a Ferrari.” said last week by SVP Worldwide Marketing of $500MM software firm.
What do you think? How do you recommend a new CEO turn around his business? We love comments and those who share.