B2B Lead Generation | Where Are You Today?
An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. They were just past the chimpanzee on the left.
His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. I appreciated his candor and thought “I bet lots of other companies are in the same boat.”
A handful of companies are like the motorcycle on the right – Marketo, Eloqua, Kinaxis and Hubspot are a few that come to mind. But IMHO, more than 9 out of 10 companies belong on the left side. So many companies lack good content, fail to nurture leads, and especially score leads. I think a lot of CEOs need to look in the mirror.
This is why our B2B lead generation site, Find New Customers, is filled with great free content like white papers, ebooks, podcasts, webinars, etc. It’s our gift to you.
Where does your B2B company belong? Are you as honest as this SVP of Marketing?
What do you think? We love comments and people who share.