B2B Lead Generation | Learning from the Best
I believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it.
How did they do it? Sophisticated and savvy marketing.
I watched Jon Miller, VP of Marketing, give another impressive presentation. (I’ve seen this presentation many times and we have past deliveries at Find New Customers.)
I believe every B2B marketing leader can learn a lot from this when they see how Marketo did it.
I agree with Jon’s conclusion in the video – Don’t be overwhelmed by what they did. Start small and continually improve. Move toward their model. But if you don’t know where you are going, any path will work.