Marketo’s “Secret Sauce” Marketing Approach


B2B Lead Generation | Learning from the Best

I believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it.

Jon Miller
Jon Miller

Marketo, sponsor of our white paper, How to Find New Customers, is one of the fastest growing companies on Earth.

How did they do it? Sophisticated and savvy marketing.

Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC.

I watched Jon Miller, VP of Marketing, give another impressive presentation. (I’ve seen this presentation many times and we have past deliveries at Find New Customers.)

I believe every B2B marketing leader can learn a lot from this when they see how Marketo did it.

I agree with Jon’s conclusion in the video – Don’t be overwhelmed by what they did. Start small and continually improve. Move toward their model. But if you don’t know where you are going, any path will work.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming the ways they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or by emailing sales at findnewcustomers.com.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s