Laugh and Learn featuring @fearlesscomp | Episode 32 – A Day Made of Glass

B2B Lead Generation | Laugh and Learn featuring @fearlesscomp – A Day Made of Glass (by Corning)

Day Made of Glass
Day Made of Glass

In this weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy Find New Customers shares a key marketing lesson using wit and humor.

In this episode, he shares how an industrial products company used a creative view of the new term future to show an interesting approach. This remarkable video has already more than 13,000,00 views!

Tune in next Friday for a fresh episode of Laugh and Learn.

Here’s what Corning said about their video idea.

A Day Made of Glass… Made Possible by Corning

Can you imagine organizing your daily schedule with a few touches on your bathroom mirror? Chatting with far-away relatives through interactive video on your kitchen counter? Reading a classic novel on a whisper-thin piece of flexible glass?

Corning is not only imagining those scenarios – the company is engaged in research that could bring them alive in the not-too-distant future. You can get a glimpse of Corning’s vision in the new video, “A Day Made of Glass.”

Corning Chairman and CEO Wendell Weeks says Corning’s vision for the future includes a world in which myriad ordinary surfaces transform “from one-dimensional utility into sophisticated electronic devices.”

The video depicts a world in which interactive glass surfaces help you stay connected through seamless delivery of real-time information – whether you’re working, shopping, eating, or relaxing.

“While we’re not saying that it will develop exactly as we’ve envisioned,” Wendell says, “we do know that this world is being created as we speak.”
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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.


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