Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer


B2B Lead Generation | Uncovering quality prospects using lead scoring A great post penned by Adam Needles, formerly Director of Field Marketing at Silverpop. (Editor’s Note: Adam has now moved to LeftBrain Marketing)  Here’s the permalink to the original article too.  Very important information on lead scoring best practices.  Enjoy and thank you, Adam. __… Read More

Giving Credit Where Credit is Due


We wish to make something very, very clear. We also want to set the record straight. And we wish to respond to those who make, in our opinion, wild and false accusations. We will not sit idly by and have people sling drivel. We give credit where credit is due! If we quote someone or… Read More