Giving Credit Where Credit is Due


We wish to make something very, very clear. We also want to set the record straight. And we wish to respond to those who make, in our opinion, wild and false accusations. We will not sit idly by and have people sling drivel.

We give credit where credit is due!

If we quote someone or report on a blog article, we link back to the permalink of the article Trustand share the source of the quote. We are always careful to give full credit to the source.

We NEVER use information written by someone else and claim it as our own. And we stick to facts. We write the truth and nothing but the truth.

That said – disagreements sometimes happen and mistakes are made – despite the best of intentions. We’re human and we screw up sometimes.

One Big Mistake

I needed a case study for my white paper.  In reading an article, I found a good case study on a company I know very, very well. How well?

I’ve heard this case study over a dozen times. In fact, the person in the case study recorded a podcast and hosted a webinar with me – almost verbatim with the case study I found. Because the case study had been published numerous times, I decided it was in the public domain and hence not original writing. My conclusion: No need to give credit.

Despite my confidence no credit was due for information in the public domain, I should have confirmed this with the original author from which I sourced it. I did not – which was my mistake. And when the author complained, I quickly made the change she requested. I take full responsibility for failing to confirm my assumption.

Since that one mistake, we have continued to network and produce content – ALWAYS giving credit where credit is due.

One Mistake is Not the End of the World

As a result of our honest and trust-worthy approach for a very long time, we have the support of many, many top B2B marketing experts and why you will see guest posts from top marketing experts here over the next few weeks, such as a great guest post by content marketing expert Joe Pulizzi of Junta42Developing an Integrated Content Marketing Strategy That Works” yesterday. We thank those great experts for their ongoing support. I have zero doubt in my mind that if those claims held any truth whatsoever, people like Joe Pulizzi and Ann Handley (Chief Content Officer of MarketingProfs) would not be solidly in our corner.

What do you think? Please enter your comment below.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.

Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

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