We used to write the B2BSalesLounge for OneSource – publishing great insights from top sales experts. But a few months ago the client pulled the plug – telling me they had a plan for the blog.
This blog used to publish every weekday. Now the latest post is April 21, 2011 – almost 90 days ago.
Since I handed the reins back on March 15th, they have done exactly 4 posts.
It’s clear they pulled the plug on this blog. It’s effectively dead. I know it is intentional, but I believe is a very bad idea.
We believe blogs are essential. Frequent updates, keywords and robust thought leadership content are essential. In fact, since we’ve focused all our energy on this blog, it has grown by leaps and bounds. In just the last 2 1/2 months, over 4,000 unique visitors have stopped by. As a result, FearlessCompetitor is one of the most popular B2B lead generation blogs on Earth.
For a great white paper on blogging featuring top bloggers (including me) download this white paper on B2B blogging trends in 2011
What do you think? Please enter comments below.