Bye, bye B2B Sales Lounge

Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today.

We used to write the B2BSalesLounge for OneSource – publishing great insights from top sales experts. But a few months ago the client pulled the plug – telling me they had a plan for the blog.

This blog used to publish every weekday. Now the latest post is April 21, 2011 – almost 90 days ago.

Since I handed the reins back on March 15th, they have done exactly 4 posts.

It’s clear they pulled the plug on this blog. It’s effectively dead. I know it is intentional, but I believe is a very bad idea.

We believe blogs are essential. Frequent updates, keywords and robust thought leadership content are essential. In fact, since we’ve focused all our energy on this blog, it has grown by leaps and bounds. In just the last 2 1/2 months, over 4,000 unique visitors have stopped by. As a result, FearlessCompetitor is one of the most popular B2B lead generation blogs on Earth.

For a great white paper on blogging featuring top bloggers (including me) download this white paper on B2B blogging trends in 2011

What do you think? Please enter comments below.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.