B2B Lead Generation | Content Marketing World
As our friend Paul Dunay of BuzzMarketing once said “Companies today are in an arm’s race around content.” So it is more important than ever to Think Like a Publisher and create deeply relevant content for your prospective buyers.
But the biggest challenge faced by marketers today is their inability to create “relevant content.”
This is why I strongly recommend you attend Content Marketing World in Cleveland, OH, September 6th to 8th, 2011.There you will hear from top experts in creating compelling, relevant content.
Joe Pulizzi, creator of Content Marketing World recently wrote a guest post for us, entitled “Developing An Integrated Content Marketing Strategy that Works.” We thank Joe for this and recommend you read this post.
They also have a superb line-up of speakers, keynote and otherwise, which you can view here. By the way, if you’ve never seen David Pogue of the New York Times, you are in for a real treat. He’s a VERY funny man!
To register for Content Marketing World, click here.