Why you should attend Content Marketing World

B2B Lead Generation | Content Marketing World

As our friend Paul Dunay of BuzzMarketing once said “Companies today are in an arm’s race around content.” So it is more important than ever to Think Like a Publisher and create deeply relevant content for your prospective buyers.

But the biggest challenge faced by marketers today is their inability to create “relevant content.”

This is why I strongly recommend you attend Content Marketing World in Cleveland, OH, September 6th to 8th, 2011.There you will hear from top experts in creating compelling, relevant content.

Joe Pulizzi, creator of Content Marketing World recently wrote a guest post for us, entitled “Developing An Integrated Content Marketing Strategy that Works.” We thank Joe for this and recommend you read this post.

They also have a superb line-up of speakers, keynote and otherwise, which you can view here. By the way, if you’ve never seen David Pogue of the New York Times, you are in for a real treat. He’s a VERY funny man!

To register for Content Marketing World, click here.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or by sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Many companies looking to implement lead nurturing and scoring turn to us.

One thought on “Why you should attend Content Marketing World

  1. In order to grow smarter and faster than the competition organizations must maintain powerful and informative websites and continually publish great content online…But why is content marketing so important and what can it help you achieve? Read on for details on how content impacts your brand website search marketing social media and public relations efforts… In addition …More effectively reach educate and influence your by regularly publishing content that is relevant to their needs and interests.

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