What Marketers can learn from the US Women’s Soccer team


Today the US women play for the championship match of the World Cup. Here are a few marketing lessons: The team and not the stars matter Those women play wonderfully well together. Think of the Miami Heat – a team of stars that failed. Team matters. Setbacks make you stronger So many of those young… Read More

Sunday Post | A New Way to Tie Your Shoes


Monday to Saturday, this is a VERY popular blog on B2B Marketing and Lead Generation. But on Sundays, we tackle other topics. Like how to tie your shoes. Undoubtedly tips on tying shoes is a strange topic for a Sunday post. After all, we’ve all been tying our shoes since we were very small children.… Read More