What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers


B2B Demand Generation | What would you do if you were named Chief Marketing Officer? Find New Customers is pleased to present this guest post by Kenny Madden of Spiceworks.  I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to… Read More

The Problem with Reliance on Junior Marketing Folks


B2B demand generation | The problem with junior marketing members Had an interesting chat with Todd Lebo, Senior Director of Content & Business Development at MECLABS Primary Research. He observed one of the most common mistakes made by B2B companies – a false reliance on junior marketing team members. That rang true. I’ve observed the… Read More