The Pathetic State of B2B Demand Generation


Marketo shared this post of Jeff Ernst of Forrester on Facebook. It was so damning, I had to share it here. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. Senior executives need to wake up. Their businesses are struggling and it is their own fault! _______ By… Read More

The Definitive Guide to Marketing Metrics by Marketo


B2B Demand Generation | Marketing Metrics If you increase your marketing budget by 10%, how much will profits increase? According to The Lenskold Group (Good friends of Find New Customers, by the way), the largest majority of marketers (44%) cannot answer that question. What does a business need to answer that question? Rock-solid marketing metrics… Read More

The Power of B2B Blogging in 2011


B2B Lead Generation | The Power of Blogging Blogs are a great tool for organic search (every blog post is a new webpage), demonstrating thought leadership, and sharing great content with prospective clients. They can even make you famous – sort of. Recently, I picked up the phone and cold-called the CMO of a fast-growing… Read More