The Definitive Guide to Marketing Metrics by Marketo


B2B Demand Generation | Marketing Metrics

If you increase your marketing budget by 10%, how much will profits increase?

According to The Lenskold Group (Good friends of Find New Customers, by the way), the largest majority of marketers (44%) cannot answer that question.

What does a business need to answer that question?

Rock-solid marketing metrics on key measures that drive revenue results, such as (What percentage of marketing source leads closed? or How Much Did our Marketing Database Grow last month?). But how do you create these metrics?

You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo, this white paper shows why Jon has one of the sharpest minds in B2B marketing today. We congratulate him.

Marketing Metrics
Definitive Guide to Marketing Metricsco-founder and VP of Marketing at Marketo, he shows us again why he is one of the most respected minds in B2B marketing today. I'm an unabashed fan, Jon.

This superb white paper covers every aspect of B2B metrics in a clear and easy to understand manner. If you want to prove the value of marketing to your CEO and Board, you need to read this.

Here’s what Marketo says about it:

The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With compelling graphics and real examples of Marketo’s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.

This 70-page, all-encompassing guide will show you:

  • The right metrics for understanding and interpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard
  • And much, much more!

I strongly suggest you click on the image above, which takes you to the Marketo landing page to download this terrific new document. It’s a great guide for CMOs and VP’s of Marketing.

As the author of three superb white papers (all available at Get Customers), including the Marketo-sponsored How to Find New Customers, I wish to congratulate Jon on a terrific document. I know firsthand the blood, sweat and tears that go into creating something like this. Great job, Jon!

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers is honored to be listed as a “Marketing Mogul” by Marketo.
To learn about Jeff, please click Who is the Fearless Competitor?
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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One thought on “The Definitive Guide to Marketing Metrics by Marketo

  1. A community collecting and organizing the best information on the web about B2B Marketing. Give yourself a kick to start working on improving your B2C and B2B email marketing best practices with Marketo s Email Marketing Cheat Sheet.

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