The Simple Guide to Lead Nurturing

B2B Demand Generation | Lead Nurturing

I created a nice overview of lead nurturing and posted it to Slideshare. We updated the presentation too. Slideshare is a great place to post as it lets you put in keywords and links.

Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good.

The presentation is below.

Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. is complex. Not that the software is hard to use, but all these fine packages offer many options. So the key is to envision the campaign using a tool everyone can relate too – the whiteboard.
As MarketingProfs advised, lead nurturing and scoring needs to run on the whiteboard first – then set it up in software.
I believe the main reason companies hire Find New Customers to help with lead nurturing and scoring is the same reason they hire a plumber when they have a leak. While they may be able to fix it themselves, a plumber can do the job faster and do it right the first time.
Companies are so short staffed today – they need to outsource to get projects done on a timely basis.
What do you think? We love comments and people who share.
We also invite you to purchase our $49 demand generation training course.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers is considered top experts in B2B lead nurturing and scoring and help companies implement best practices programs.

To learn about Jeff, please click Who is the Fearless Competitor?
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.

3 thoughts on “The Simple Guide to Lead Nurturing

  1. Taking into consideration the time effort and marketing dollars required to generate a qualified lead doesnt it make sense to allow marketing to continue nurturing those leads until the timing is right?…..When you engage Winn Technology Group for lead nurturing we will hold back all but the most highly qualified leads and nurture all future opportunities until they are sales ready. We recommend including the following elements for a successful lead nurturing campaign …. Nurturing Touch Point Schedule……..In technology marketing today lead nurturing is..recognized as a valuable tool to create stable and..predictable sales pipelines.

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