I created a nice overview of lead nurturing and posted it to Slideshare. We updated the presentation too. Slideshare is a great place to post as it lets you put in keywords and links.
Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good.
The presentation is below.
Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. is complex. Not that the software is hard to use, but all these fine packages offer many options. So the key is to envision the campaign using a tool everyone can relate too – the whiteboard.
As MarketingProfs advised, lead nurturing and scoring needs to run on the whiteboard first – then set it up in software.
I believe the main reason companies hire Find New Customers to help with lead nurturing and scoring is the same reason they hire a plumber when they have a leak. While they may be able to fix it themselves, a plumber can do the job faster and do it right the first time.
Companies are so short staffed today – they need to outsource to get projects done on a timely basis.
What do you think? We love comments and people who share.