Find New Customers interviewed on SLMA Radio

B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio This radio show features all the top experts in B2B marketing. A great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). We were honored when they invited Jeff Ogden,… Read More

2011 Lead Management Optimization Study

B2B Demand Generation | CSO Insights new study on Lead Management is released CSO Insights has just released their new study. – 2011 Lead Management Optimization Study. To give you a small taste, here are some findings: Sales is generating more than half of their own leads Jim Dickie, CSO Insights (ouch!) Lead conversion rates… Read More

How to build trust with people who don’t know you

Trust is the key to winning customers today Check out how to Win a Free Business book. I was speaking with a group of CEO members of Vistage, when these CEOs posed an interesting question..  How do we build trust with strangers? In order to sell, companies need to build trust with people who don’t… Read More