B2B Demand Generation | CSO Insights new study on Lead Management is released
CSO Insights has just released their new study. – 2011 Lead Management Optimization Study. To give you a small taste, here are some findings:
- Sales is generating more than half of their own leads
- Lead conversion rates continue to deteriorate
- Formalized lead scoring is the exception, not the rule
Want the rest of the findings, but don’t have access to the full study? You could buy it from CSO Insights, but if you simply wish to get the back story, Find New Customers will interview the study author, Jim Dickie, next week. We plan to publish blog articles and a podcast on iTunes.
Stay tuned to this blog to bring you great insights from this study’s author. Here’s where you’ll get the inside story.
What do you think? We love comments and those who share.