B2B Demand Generation | Where are the American companies?
Over the weekend, Find New Customers was quite popular. Lots of great marketing content was flying out, as company after company registered and downloaded it. But I had an observation:
The companies downloading ranged from massive (Over $3 billion) to 3 employees. But they all had one thing in common. Not one of them was an American company. We had India, the UK and Australia and now Japan and Venezuela (two non-English speaking countries, by the way.)
The USA has very high unemployment, fewer than 6 out of 10 salespeople make quota, and companies are generally awful at B2B demand generation. Yet they seem not to be looking for great content like what is found at Find New Customers.
If B2B demand generation is the answer, why aren’t more Americans asking the question?
Where the heck are the Americans?
What do you think? Where are the struggling American companies who really need help? We love comments and those who share.
We also offer a cheap and easy way to get started – with our $49 demand generation training course (via email). Just click the highlighted words.
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramtically improve revenue results by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or by sending an email to sales at findnewcustomers.com.