The book, Pitch Anything, by Oren Klaff | The Power of Frames

I was invited to review this book and we will publish a review soon. But dear readers, we can quickly sum up the “Frames” concept with a video clip. The author shared it with me. Note in this video how the prospect starts to impose his view, and how Don Draper takes control right back… Read More

What is Lead Nurturing?

B2B Lead Generation | Lead Nurturing “Marketers rank lead nurturing highest as under-funded relative to value potential.” Lead Gen ROI Report 2010, Lenskold Group In simple English, Marketers believe they will get the biggest bank for the buck from lead nurturing. Unfortunately, few companies do lead nurturing well today. According to Forrester Research, only about… Read More

Partners of Find New Customers

B2B Demand Generation | Partners of Find New Customers We wish to share a quick update on where we are today with Find New Customers strategic partnerships. We value these partners a great deal: Find New Customers is a Gold partner for Silverpop Find New Customers is a Referral partner for Eloqua (new) Find New… Read More