I was invited to review this book and we will publish a review soon. But dear readers, we can quickly sum up the “Frames” concept with a video clip. The author shared it with me.
Note in this video how the prospect starts to impose his view, and how Don Draper takes control right back This in a nutshell, is the concept in the book.
Click on the image to play the YouTube video. Would love to hear what you think of this approach.
Stay tuned for our review.