Google Universal Search – what works?


Now that link-building, the backbone of the search marketing industry is gone, what will happen?  (Time to fire your search marketing company, I think.) Three things work today. In order of importance: Videos Images Blog Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular! Jeff Ogden (@fearlesscomp)… Read More

An open letter to Ardath Albee


I need to get something off my chest. I have enormous respect for Ardath Albee of Marketing Interactions, as one of the top experts in B2B marketing on Earth. Unfortunately, the feeling is not mutual. She accused me of heinous acts, like excessive self-promotion, using content for personal gain and plagiarism. I’m deeply sorry, Ardath.… Read More

Marketing, circa 1982


B2B Demand Generation | How the World Has Changed (We congratulate the 28 companies who have downloaded How to Find New Customers in July 2011! – one a day. Have you read it?) I was graduated from University of Notre Dame with a degree in marketing in 1982. I still love that school with all… Read More