The key to marketing messages – Capture Attention First


B2B demand generation | Content Marketing Tips

The most important first job of your content is to capture the attention of the reader.Attention

The great minds at MarketingExperiments said it best. You have seven seconds to grab attention. (Ironically, I wrote a very popular blog article on the 7 Second Test for B2B Marketers – one of our most popular posts.)

The web is the same as a movie. The story must click in the first paragraph. You must answer what, before you answer why.” Dr. Flint McLaughlin. MECLABS

They used the ideas of movies to illustrate a point. Capturing attention is why movies start with a great battle scene – or parachuting behind enemy lines, or other dramatic device. They capture attention.

B2B marketers need to capture attention first. This video illustrates a classic movie’s way of capturing attention. Notice they answer Why you should watch before the What you are watching.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, acquire, and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
To learn about Jeff, please click Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

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