The key to marketing messages – Capture Attention First

B2B demand generation | Content Marketing Tips

The most important first job of your content is to capture the attention of the reader.Attention

The great minds at MarketingExperiments said it best. You have seven seconds to grab attention. (Ironically, I wrote a very popular blog article on the 7 Second Test for B2B Marketers – one of our most popular posts.)

The web is the same as a movie. The story must click in the first paragraph. You must answer what, before you answer why.” Dr. Flint McLaughlin. MECLABS

They used the ideas of movies to illustrate a point. Capturing attention is why movies start with a great battle scene – or parachuting behind enemy lines, or other dramatic device. They capture attention.

B2B marketers need to capture attention first. This video illustrates a classic movie’s way of capturing attention. Notice they answer Why you should watch before the What you are watching.

This video doesn’t exist

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, acquire, and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at
To learn about Jeff, please click Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s