B2B demand generation | Content Marketing Tips
The great minds at MarketingExperiments said it best. You have seven seconds to grab attention. (Ironically, I wrote a very popular blog article on the 7 Second Test for B2B Marketers – one of our most popular posts.)
“The web is the same as a movie. The story must click in the first paragraph. You must answer what, before you answer why.” Dr. Flint McLaughlin. MECLABS
They used the ideas of movies to illustrate a point. Capturing attention is why movies start with a great battle scene – or parachuting behind enemy lines, or other dramatic device. They capture attention.
B2B marketers need to capture attention first. This video illustrates a classic movie’s way of capturing attention. Notice they answer Why you should watch before the What you are watching.