Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency.
“You would make a great company Evangelist.”
But this begs questions and I recently had a chance to ask her a these questions (We choose not to mention her name.):
- How would you define an “Evangelist?.”
- What are the duties of an Evangelist?
- What is the business value a company would get from an Evangelist?
- For whom would an Evangelist work?
This Aprimo executive answered quickly and clearly:
“I think the definitions could vary widely, but I’d define it as someone whose job it is to promote a company through speaking, in writing, or by meeting with customers and influencers to get the message out. Thought leadership role.
Usually they have some kind of personal platform that combines with a company platform and both are synergistically promoted. Company would get awareness and increased SOV (Share of Voice) which would over time lead to more prospects and customers.
It could vary widely who they’d work for. Anyone from CMO to VP of Marketing to Director of Marketing at a large company, even product marketing sometimes depending on the size of the company and structure of the marketing org.
Just my 2 cents.”
Jeff is also a speaker for the Business Marketing Association.
Thanks Aprimo. Does this sound like something your company needs? If so, contact Find New Customers by calling (516) 495-9350 or sending an email to jeff dot ogden at findnewcustomers.com.