7 Keys to Lead Scoring Success


Lead Generation Company | 7 Keys to Lead Scoring Success

Many of you may know that the lead generation company Find New Customers has a content calendar calling for the Lead Scorinrelease of 6 “cheat sheets” on B2B marketing topics in 2011.

Cheat sheets are simple and highly graphical 2 page documents covering a particular business challenge. In a matter of seconds, one can scan it and grasp the key point of the issue. It’s precisely the kind of bite-sized content that works today.

We just released our latest: It’s our third. (…I know, the year is past half over and we’re only half done. Even we get behind schedule at times.)

7 Keys to B2B Lead Scoring Success

As the great books, Get Content, Get Customers and Content Rules tell us, B2B lead generation today is built upon great content focused on prospective buyer issues. As my good friend, Jim Burns of Avitage says “What questions do prospects need your content to answer in order to buy your product?” Great question, Jim.

Earlier we released 7 Keys to B2B Lead Scoring Success and 7 Keys to B2B Marketing Success.  Each of the earlier ones can be downloaded freely – no registration needed.

But we decided to crowd-source the new cheat sheet – and to leverage the principle “People really want what they cannot have.” Unlike “7 Keys to B2B Lead Nurturing Success” and “7 Keys to B2B Marketing Success“, they are not being offered for download – no registration form.

We offer it to Insiders only (Insiders are a special group of people who enjoy a favored Bouncerrelationship.) By filling out a complete form at Insiders (it’s free), you become a member of this select group. (and this goon lets you in.)

In addition to Insiders, we offer it via popular bloggers, such as Paul Dunay (Buzz Marketing for Technology) We plan to offer it to a few other bloggers in the weeks to come. We’ll also gave copies to our Fans of the Month – Kenny Madden and Don F. Perkins. You can also get it through these people.

Stay tuned for more great cheat sheet on important B2B lead generation topics.

What do you think? What do you think of our crowd-source approach?

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to a lead generation company like Find New Customers.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

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