B2B Lead Generation | Not at Dreamforce
I’m not at Dreamforce. I was invited multiple times by Marketo, Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. I thought I’d share why with our readers and fans.
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. Great speakers, big names and a headline band (Metallica). Everyone who goes will have a great time.
Just not me.
There are 3 good business reasons not to go.
Find New Customers has a rule:
1. We have to be in the front of the room to go.
That means we need to be a speaker or host, as we were at the Aprimo Marketing Summit. (Host of the B2B Track) Or as we did with Act-On, when we were the featured speaker on their webinar “Stop Marketing in the Dark.” (The CMO of Act-On told me we will be a featured speaker at their first user conference.) So unless we are invited in a “front of the room” role, we pass. We’re also a speaker for the Business Marketing Association and Vistage.
2. We don’t care to be a small fish in the ocean.
Dreamforce is a massive event with tens of thousands of attendees (45,000!)- you would be a small fish in the Pacific Ocean. No thank you. I’d rather present to a group of 12 software CEO’s – as I did recently.
We’re a self-funded company so we husband our cash carefully.
Those are the 3 reasons we will never go to Dreamforce. Even if business takes off and we’re flush with cash – I still don’t care to go.
That said, we’re not anti-event. Two events we would have loved to attend were Demandcon and Content Marketing World. I’m sorry I didn’t make those either as they are run by good friends of Find New Customers, Steve Gershick and Joe Pulizzi.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.