Buyer Personas are the foundation of great b2b Lead Generation Programs


B2B Lead Generation | The Power of Buyer Personas

Buyer personas are the foundation of great b2b demand generation programs for one simple reason:

The better you know your buyer, the more effectively you can market to them.

As a service to our fans, we wish to share an announcement:

Find New Customers has partnered with The Buyer Persona Institute to demonstrate how you can create great buyer personas. We plan to record a series of training videos and deliver them to you for free.

Stay tuned. We’ll have much more information soon.

Please forgive us, but we had to add CAPTCHA to some forms at Find New Customers. We were getting deluged with SPAM.
{Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“If more companies listened to (Find New Customers) a lot more would be sold.”

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