The Best B2B Marketing Ideas of 2010

B2B Lead Generation | The Best B2B Marketing Ideas of 2010

Today’s August 31st – the last day of the 3rd quarter. As we have done at the end of each quarter, we bring back this very popular post.


This Fall we will hold a contest for Best B2B Marketing Idea of 2011. We plan to make it a MUCH bigger award this year – all-star judges, a big sponsor and more! Stay tuned.

I believe this is the day that business leaders look for fresh marketing ideas they can start using tomorrow. Here are some great ideas from very savvy marketing companies.

The final standings in the best B2B marketing idea of 2010 are:

4. Laugh and Learn with the Fearless Competitor (3%)

3. Juan Eloqua by Eloqua (6%)

2. You Don’t Know Jack (about online marketing) by Marketo (36%)

1. Suitemates by Kinaxis (55%)

Here’s recap of the winners.

Juan Eloqua

This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. (Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.)


You Don’t Know Jack (About Online Marketing

This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge.



This is from the supply chain software company in Ottawa called Kinaxis. What’s interesting about this video series, is they make light of their own industry. Kinaxis has a lot of great video content with tons of humor, but this campaign – witty and remarkable, is their very best. It’s also won numerous awards.

Laugh and Learn – featuring the Fearless Competitor

We hate to plug ourselves but this weekly series is a hit. And since we talk about marketing key #2 – Entertain, we live it.
Our aim is to share some irreverent humor each week. Each Friday we publish a new one for the enjoyment of our fans.

HubspotTV – Now called Marketing Update

HubspotTV Ogden

A weekly online TV show by this Cambridge, MA inbound software company is fun and irreverent. (Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Clicking the image plays the show I was on.


Those are a few of the favorites we found in 2010. Did we miss any? We’re happy to add to the list any suggestions you may have. And if you enjoyed this post, could you please Re-Tweet it and/or comment on it?

What do you think? We love comments and people who share.

Coming up tomorrow – the BIG announcement: Fan of the Month for SeptemberRead my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.


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