B2B Demand Generation | Content Marketing for Marketing Automation
I’m the first to admit I get WAY too many webinar invitations. I ignore 95% of them at least. But when three good friends and people you respect have a webinar, I take notice. I’m signed up and I hope you will join me.
Why is this important? If you bought marketing automation – e.g. Eloqua, Marketo, Silverpop, Pardot, Act-On, etc. you find it has an insatiable appetite for content. Lead nurturing requires a continual flow of compelling (to the recipient) content.
Here are the blue ribbon experts and good friends of Find New Customers. (all based in the UK, by the way)
- Bob Apollo, Inflexion-Point Strategy Partners
- John Sweeney, DemandGen
- Doug Kessler of Velocity Partners and author of B2B Content Marketing Workbook. (A transplanted Yankee in London by the way.)
Sign up for the panel discussion on B2B Content for Marketing Automation.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.