This radio interview I did back on B2B lead nurturing back on 9/17/2009 for SalesBuzz Radio is a classic.
If you missed it then, (Or just wish to revisit it) we want to give you a chance to listen in now.
It was a very popular show. (See CMO quote below.) Enjoy and thank you, Kent!
The Importance of Lead Nurturing
Great podcast! As a CMO and 30-year marketing veteran, I really appreciate Jeff Ogden’s focus on a formalized process for managing and nurturing leads. Even more significant are his comments about the need to develop real relationships with your customers through a coordinated sales/marketing effort. That’s the only way to achieve significant results that are truly measurable and repeatable over time. Looking forward to the next podcast with Jeff!
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.