The Importance of Lead Nurturing (Radio Show)


B2B Lead Generation | The Importance of Lead Nurturing

This radio interview I did back on B2B lead nurturing back on 9/17/2009 for SalesBuzz Radio is a classic.

If you missed it then, (Or just wish to revisit it) we want to give you a chance to listen in now.

It was a very popular show. (See CMO quote below.) Enjoy and thank you, Kent!

The Importance of Lead Nurturing

Kent Huffman said:

Great podcast! As a CMO and 30-year marketing veteran, I really appreciate Jeff Ogden’s focus on a formalized process for managing and nurturing leads. Even more significant are his comments about the need to develop real relationships with your customers through a coordinated sales/marketing effort. That’s the only way to achieve significant results that are truly measurable and repeatable over time. Looking forward to the next podcast with Jeff!

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

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