Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile)

B2B Demand Generation | The Future is Mobile

In the classic movie, The Graduate, a young man named Benjamin (played by Dustin Hoffman), fresh out of college The Graduatewas approached by a business man, Mr. McGuire. This dialog took place:

Mr. McGuire: “Benjamin, I want to say one word to you. Just one word.”
Benjamin: “Yes, sir.
Mr. McGuire: “Are you listening?
Benjamin: “Yes, I am.
Mr. McGuire: “Plastics.
Benjamin: “Just how do you mean that, sir?

If we were to film a remake of The Graduate today, and we re-shot the same scene, we could replace the word “plastics” with “mobile.” The similarities are striking.

(By the way, our favorite mobile marketing expert is Christina CK Kerley. Follow here on Twitter at @cksays. Visit her at CKB2BMarketing and visit The Mobile Revolution too.)

Just what is happening in mobile? How big is it and how fast is it growing? Find New Customers has the answer.

Marketo just posted an awesome infographic on the growth of mobile, which they generously allowed us to share with you.

Embrace your mobile future, B2B marketers! (and Benjamin.)

Embrace the Mobile Web Infographic by Marketo

Thanks for letting us share your awesome infographic, Marketo.

What do you think? We love comments and people who share.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

5 thoughts on “Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile)

  1. Jeff – so true about the mobile trend. And it isn’t going to stop. A lot of B2B businesses are still scratching their heads when it comes to mobile. They don’t know what they should be thinking about. Here’s an article that can get them started using a simple Q and A process:

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