How to Build a Value Proposition that Sells

One of the most difficult things entrepreneurs and salespeople struggle with is describing

Mike Schultz
Mike Schultz

the value of what they offer. And this is a biggie when it comes to sales success because you can’t sell what you can’t describe.

I’m not talking about the features and benefits – customers don’t care about those. I’m talking about the value you bring to the table and the results you can help buyers achieve. So many entrepreneurs and salespeople get tripped up early in the process trying to describe their value that it makes it impossible for them to succeed.

To help you build and communicate a compelling value proposition that sells, the folks over at RAIN Group just released the second free video in their Entrepreneurial Selling video series that teaches you how to do just this.

You don’t want to miss it – not only because it’s free – but because you’ll walk away with new knowledge and skills that you can apply right away to improve your value proposition and to communicate it with buyers. (Click on Watch the Videos)

Watch the Video

P.S. Be sure to check out the 7:57 mark in the video to learn the 3 keys to building a value proposition – this is great stuff!

Full disclosure: This post contains affiliate links and Find New Customers may receive compensation for anyone that signs up. But we wouldn’t promote anything that we didn’t think was quality and well worth your time.

What do you think? We love comments and people who share.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.


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