B2B Lead Generation | Maximizing Lead Generation – a book review
Update: There is now a free chapter of the book at Maximizing Lead Generation.
As the President of the B2B lead generation company, Find New Customers, I was excited to be invited to review the book Maximizing Lead Generation by Ruth P. Stevens. Since this topic is the specialty of our company, we felt our insights might be valuable.
Before we jump into our review, we wish to note excellent books on the market today, such as Lead Generation for the Complex Sale by Brian Carroll and eMarketing Strategies for the Complex Sale by Ardath Albee. In addition, Dan McDade wrote The Truth About Leads. So the topic is well covered.
That said, Ruth does a commendable job of covering a topic near and dear to the hearts of marketing and sales leaders (and CEOs and boards responsible for revenue results) In particular, I liked Chapter 3 – the Marketing Database, as this is an area not well covered by others books – and an area of real expertise by Ruth.
Ruth also has a well-written and easy to read style which I enjoy and she also uses lots of tables and charts.
This book is highly recommended as a comprehensive and complete guide to B2B lead generation.
We give it four out of five stars, mainly because it breaks little new ground.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.