Shifting Sales Environment Creating New Role For Enablement Solutions

iPadB2B Demand Generation | Content Marketing does not stop at deal handoff

Shifting Sales Environment Creating New Role For Enablement Solutions 

This article, featuring our good friend, Jim Burns, CEO of Avitage, rightly points out that content is needed at every stage of the buying process, including after deal hand-off.

Salespeople need sales enablement tools. Image a buyer questioning the resource needed to implement a software product. The salesperson pulls out her iPad and shows a video or vignette of a customer describing that concern and his personal experience with it.

If a picture is worth a thousand words, then a video clip is worth millions.

What do you think? We love comments and those who share.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.


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