B2B Demand Generation | Content Marketing does not stop at deal handoff
This article, featuring our good friend, Jim Burns, CEO of Avitage, rightly points out that content is needed at every stage of the buying process, including after deal hand-off.
Salespeople need sales enablement tools. Image a buyer questioning the resource needed to implement a software product. The salesperson pulls out her iPad and shows a video or vignette of a customer describing that concern and his personal experience with it.
If a picture is worth a thousand words, then a video clip is worth millions.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.