Get & Keep Customers with iPhone Apps

We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Check out our post, Attention B2B Marketers | Embrace the Future (It ain’t Plastics, it’s Mobile) Henry Fitzgerald is a technology consultant based in Seattle. Focusing on software development to innovate business strategies, he enables innovative companies, including… Read More

Surprise – powerful way to engage prospective buyers

B2B Lead Generation | Harnessing the Power of Surprise In an earlier article, we discussed how doing the unexpected is a great way to engage the minds of prospective buyers in your B2B demand generation programs.  This is so important, we should look at other examples. Let’s look at an illustration from the book Made… Read More

A Busy Day in Marketing Automation Software

B2B demand generation | Marketing automation software Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark Marketo launched Spark, their new product for the SMB market, starting at $750 per month. At Find New Customers we interpret this move as broadening their… Read More