We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry.
We’re big believers in mobile. Check out our post, Attention B2B Marketers | Embrace the Future (It ain’t Plastics, it’s Mobile)
Henry Fitzgerald is a technology consultant based in Seattle. Focusing on software development to innovate business strategies, he enables innovative companies, including startups, to run more efficiently and best discover and fulfill client needs. When not geeking out over the latest gadgets and technology news, Fitzgerald blogs at http://www.technected.com, cheers for his hometown Tampa Bay Rays, and enjoys sailing.
A marketer without a smartphone is like a game show host without a microphone and snazzy hairstyle. Sure, the intention is there but the delivery isn’t.
Delivery matters in the world of marketing. It’s hard to make an impression on clients, manufacturers or other businesses without the right technique. The world of iPhone app development never sleeps, meaning you get the latest and greatest applications to make your marketing campaign soar.
Twitteriffic or TweetDeck
Twitter is an amazing source for getting quick information, giving quick information and connecting to others. Without the clutter of Facebook, Twitter allows marketers to narrow their focus, create accounts around different focus points and maximize their time spend on the Internet. Free applications like Twitteriffic and TweetDeck allow you to manage your Twitter accounts simultaneously from one source, update data and stay informed. With Facebook becoming more complicated to use, more people could be switching to Twitter in the coming months. This could be a good thing, and here’s why.
Twitter users are dedicated, meaning that those who regularly use Twitter, use it like crazy. Five percent of Twitter users account for 75% of its content. If you can reach that 5%, your content is sure to be read. Additionally, Twitter users are incredibly mobile. Forty percent of tweets come from a mobile device, while 50% of twitter users access the site from more than one location, typically a mix of mobile device and home computer or laptop.
And, the most important part for marketers: 67% of users are likely to recommend a brand they follow on Twitter. This means that if a lot of people are following you and your brand on Twitter, their friends are probably going to hear about it. It only escalates from there.
With over 800 million users, Facebook still reigns as the largest social networking site in history. In fact, there has never been anything so ubiquitous in the history of man. Overstatement? Probably not.
While Twitter may be great for quick news and less clutter, Facebook reaches everyone, from middle-school students to grandparents. Twitter has nowhere near the same reach. Facebook also has enough features to keep people coming back, or to keep them from ever really logging out at all. With more than 2 billion posts liked and commented on per day, and 350 million mobile users, Facebook is clearly going strong.
There are 900 million pages to interact with and the average user is connected to 80 of them, meaning one of those pages could easily be yours.
With Analytics Pro, you can easily track website visitors, top content and the source of referrals. The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. It’s a great way to keep up with the results of your marketing efforts from anywhere.
With the amazing plug-ins LinkedIn has recently developed, you can manage both your professional and social networks through the site. Even more convenient? The LinkedIn mobile app. You can now manage professional and personal activity from your phone, from anyplace at any time.
Is Mobile Management Really Necessary?
Yes. In today’s society, people are on the go. Marketers, clients and other businesses access information from anywhere and meeting their needs is the key for success. Could being able to market-on-the go spell the difference between good and bad marketing in the 21st century?