Hug your customers and prospects


If there is one mistake I see businesses make each and every day, it is this:

They fail to show some love to customers and prospects!Hugs

Case in point, we use a marketing automation software product – we’ve paid them a lot of money. If we post a problem or complaint, they respond. But if we don’t initiate contact, nothing ever happens. They never call. Sometimes they send an email, but it is always with content they want to share or an event. It is never about me.

Do they care about me or do they see me as revenue?

Here’s what I suggest you do to “hug” customers and prospects.

Call customers and prospects. Even if you reach voicemail, let them know you care. Give them a hug.

  • How are you? I’ve been thinking of you.
  • Can we help you?
What do you think? Try it and let me know.
What do you think? We love comments and people who share.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or by emailing sales at findnewcustomers.com.

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