If there is one mistake I see businesses make each and every day, it is this:
They fail to show some love to customers and prospects!
Case in point, we use a marketing automation software product – we’ve paid them a lot of money. If we post a problem or complaint, they respond. But if we don’t initiate contact, nothing ever happens. They never call. Sometimes they send an email, but it is always with content they want to share or an event. It is never about me.
Do they care about me or do they see me as revenue?
Here’s what I suggest you do to “hug” customers and prospects.
Call customers and prospects. Even if you reach voicemail, let them know you care. Give them a hug.
- How are you? I’ve been thinking of you.
- Can we help you?