B2B Demand Generation | The Competitive Advantage of No Marketing
We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. This matches the title of the book by Scott Stratten – Unmarketing “Stop Selling. Start Engaging.”
We live that.
Frankly, this is a huge competitive advantage, I think.
I feel sorry for firms spending thousands on PPC ads, banner ads, etc. No ads are our competitive differentiation.
This resonates with people.
Here’s an email conversation yesterday:
Thank you, Katy. We do zero paid advertising, so we rely on fans to spread the word. I’m deeply honored to meet one of those.
Amen to that, from someone who recently sat through a 3 hour meeting designed to convince me to spend all my budget on billboards! sigh 🙂
ANZ Market Segment Manager
Does this sound like the kind of company you’ll like to work with?
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.