What is the ROI of Social Media?


Scott Stratten of Unmarketing created a compelling case in his post:

THINGS WE SHOULD ASK THE ROI QUESTION ABOUT BEFORE SOCIAL MEDIA

Social media is about conversations. So why do you need ROI, when you don’t need ROI for other things, like?:

  1. Meetings – massive time wasters
  2. Company coffee cups – where’s the revenue?
  3. Telephone systems – when the phone rings, we answer it.
  4. Copiers and fax machines
  5. Commuting time and cost
If you don’t ask the ROI question about those things, why are you asking the question about a place to have conversations with prospective customers and partners?
Good point, Scott. Loved your webinar, by the way.
Jeff
P.S. Thanks to Kenny Madden for pointing out a similar post by David Meerman Scott at his great blog WebInkNow on ROI.
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