I’ve seen the future. No, actually I’ve listened and spoken to the future.


As one who has used an iPhone 4S for a couple of weeks, I can declare I see the future. It’s verbal.

Siri is fun and kind of witty. See this example:

Face it, it is much easier to say “Set my alarm for 6:30am” than to touch the clock icon, touch alarm and configure it – hour, minute, tone. Something so easy will undoubtedly become our shared future.

Interfaces have gone through punch cards, keyboards (characters then icons) and touch (iPad, iPhone). The next interface is voice – just like on Star Trek. (Captain Kirk talked to computer.)

Imagine a future where you will say things like:

  • “Turn on the Dallas Cowboys game.” (On my 80 inch internet connected HD TV)
  • “Start my car.” (My new 2016 BMW)
  • “Turn the left front burner on the stove to medium high.” (Our new solar powered range)
Those days are coming — very soon. Siri is an infant wearing a diaper, but it will grow up very quickly and put pressure on every other smartphone maker.
What do you think? Do you agree or differ? We love people who share our content.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers and is a passionate observer of trends. He’s also the host of the B2B marketing show, Mad Marketing TV.
 Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

One thought on “I’ve seen the future. No, actually I’ve listened and spoken to the future.

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