The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV


In this show, Chris Malone, co-author of a book entitled The HUMAN Brand: How We Relate to People, Products and Companies shares research on how people, product and companies are instantly measured by two factors:Chris Malone

  1. Warmth
  2. Competency

Some amazing lessons in this show for you. And I’m delighted to bring these insights to you to help you improve your business outcomes.

Here’s a tweet for you to use:

I’m watching #branding expert @hcmalone on Marketing Made Simple TV. Great show! Tweet this now.

In this show, you will learn stories like Panera Bread and Domino’s and how they used warmth and compassion to win legions of fans. In the Domino’s case, their CEO could have said their new pizza was “new and improved” but he decided that everyone says that. Instead, he went on national TV and apologies for the poor quality of Domino’s pizza, along with a promise to make them much better.

Marketing Made Simple TV is a production of “the nicest company in B2B marketing todayFind New Customers. It is directed and produced by Craig Yaris of Social Ribbit. And it is backed by wonderful sponsors like Avitage, Communication Strategy Group, Social Ribbit and Watchitoo.

Praise for The HUMAN Brand

The HUMAN Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, an essential book for every business reader.”
Dan Gilbert, bestselling author of Stumbling On Happiness and Edgar Pierce Professor of Psychology at Harvard University

“How do we earn the lasting loyalty of others? Chris & Susan provide some fundamental, yet powerful insights into building relationships that matter.  They challenge us to ‘come out from behind the curtain’ and to lead with courage, conviction and heart. Never before has the humanization of brands and leadership been so vital to success.”
Jay Gould, President & Chief Executive Officer, American Standard Brands

The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”
Beth Comstock, Chief Marketing Officer, General Electric (Beth was also a guest on Marketing Made Simple TV)

Advertisements

41 thoughts on “The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV

  1. The particular tools and techniques used in a business succession plan will vary based on the goals and objectives of the four groups affected by the plan: the
    senior generation business owner, the junior generation family members involved in the business, key non-family employees,
    and family members not involved in the business. Affordable housing, outstanding healthcare, diverse cultural influence, top-notch medical care, and a vast array of
    activities make this a perfect place to raise a family.
    Possible dimension arrangements: 11 to 12 feet in width, 15 to 16 feet
    in length (165 to 192 sf).

  2. Hi! Quick question that’s completely off topic. Do you
    know how to make your site mobile friendly? My
    weblog looks weird when viewing from my iphone. I’m trying to find
    a theme or plugin that might be able to resolve this issue.
    If you have any recommendations, please share.
    Appreciate it!

  3. You will discover about three nearly all important causes to why you ought to do
    not delay get rid of every one of the network limits from an individual smart phone.

    There are reliable and trustworthy websites that are well expertise in offering the
    unlocking procedures which are efficient and easy to use. One of the best features found in the device is its 8 megapixel
    camera that further comes blessed with useful options.

  4. Heya! I realize this is kind of off-topic but I needed to ask.
    Does operating a well-established website such as
    yours require a massive amount work? I am completely new to running a blog however
    I do write in my diary everyday. I’d like to start a blog so I will be able to share
    my own experience and views online. Please let me know if you have any recommendations or tips for new aspiring bloggers.
    Thankyou!

  5. fantastic points altogether, you just won a emblem
    new reader. What could you suggest in regards to your put up that you made a few days in the past?
    Any certain?

  6. The other day, while I was at work, myy sister stole my apple ipad and tested to see if
    it can survive a 30 foot drop, just so she can be a youtube sensation.
    My iPad is now destroyed and she has 83 views.
    I know this is totally off topic but I had to share it with someone!

  7. Definitely believe that which you said. Your favorite justification seemed to be on the internet the simplest thing to be aware of.
    I say to you, I definitely get annoyed while people think about worries that
    they just do not know about. You managed to hit the nail
    upon the top and also defined out the whole thing without
    having side effect , people could take a signal.
    Will probably be back to get more. Thanks

  8. magnificent publish, very informative. I’m wondering
    why the other specialists of this sector do not notice
    this. You must continue your writing. I am confident, you have a huge readers’ base
    already!

  9. you are truly a just right webmaster. The web
    site loading pace is amazing. It kind of feels that you’re doing any unique trick.
    Furthermore, The contents are masterpiece. you have done a wonderful activity in this
    matter!

  10. You will view why an ever-rising variety of hunters and player flip to Remington Gun Safes by Freedom due to their protection requirements.
    Obtain a residential or industrial metal safe from people and we assure to backup each sturdy
    material protected we’ve on the market by offering a lifetime warranty that’s unparalleled in the house secure market from some other protected organization. Americans love their weapons,
    and every day somebody in the U.S. is either
    shopping for or buying a gun protected.

  11. This coffee maker is also low-priced to preserve because it doesn’t need too numerous filters and its parts are rarely replaced.
    Functions added to many programmed coffee brewers currently
    seem endless. The automatic drip coffee machine, for instance, allows
    you to brew 6 to 12 cups of coffee at a time.

  12. You really make it seem so easy with your presentation but I find this
    matter to be actually something that I think I would never understand.
    It seems too complicated and extremely broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

  13. Great goods from you, man. I have understand your stuff previous to and you’re just too
    magnificent. I really like what you’ve acquired here,
    certainly like what you’re saying and the way in which you say it.

    You make it entertaining and you still care for to keep it smart.

    I can not wait to read much more from you. This is actually a great
    web site.

  14. Oh my goodness! Impressive article dude! Thank you, However I am going through problems with
    your RSS. I don’t understand why I am unable to subscribe
    to it. Is there anybody getting identical RSS problems?

    Anybody who knows the answer can you kindly respond?
    Thanx!!

  15. I will right away grab your rsss feed as I can’t too find youur
    email subscription hyperlink or e-newsletter
    service. Do you haqve any? Kindly permjit me understand sso that I may just subscribe.
    Thanks.

  16. Humana People to People generates the task to increase under-developed areas with supplying training to primary
    school instructors and tradesmen, helping to promote health and present information about HIV and also to aid in further increasing the places agriculture.
    Humana People to People represents numerous various jobs and
    goals throughout exhausted regions of nations from around the
    world. By way of employing the nearby people along with their governing
    administration, they are able to support those people
    who are in need of assistance thru their non-profit aid agencies.
    China is just one of lots of countries the non-profit group comes to face the demanding concerns that they deal with today.

    The Humana People to People Action works with The
    Federation for Organizations in the Yunnan area in China.

    The project started in 2005 and carries on throughout today.
    The Humana People to People Collaboration Work Office of the Yunnan Province features to grow finances
    in an effort to implement different jobs in the province in poor places.

    A number of tasks which Humana People to People strives to take to the current region of China involve
    vocational training centers in which they’re able to greater their instruction, fixing them to get work,
    giving information about infected illnesses and many more.

    Humana People to People first started executing their developments
    in China during 2007. One of the primary projects which was undertaken was the Malaria plan that planned to deliver important tips and treatment about the condition to locale individuals.
    A Group Capacity Growth and Child Aid work was subsequently started in Zhenkang.
    A great 13 activities were started out in 2010 for
    some from the largest poor areas of the county.
    Beyond just the Yunnan Province, activities were started in the Sichuan Area, Chongqing Area and Guangdong Area.

    Presently, some developments that Humana has adopted within China includes attention in rural locations, earlier
    child instruction that is made to provide Chinese children a
    lead on their road to accomplishment, establishing safer paths for Humana toddler children,
    providing quick HIV testing, launching farmer organizations and raising funds via charity
    occasions for example the Comedy Pub China Nonprofit Demonstrate.
    Now, there are 11 projects remaining completed around 3 areas in China along with a lot more than 128 towns.
    Together with 280 cumulate recipients, People to People delivers wish and also a greater tomorrow
    to these poverty-stricken countryside areas.

  17. Humana People to People is a charity and an international movement that was established to provide
    development aid for those living in poverty.
    As an organization, they have done some incredible work in helping
    others gain self-sufficiency and have a
    pathway to economic independence.

    In Estonia, Humana People to People runs a sorting factory and 15 shops to provide clothing to impoverished people throughout Sub-Saharan Africa.
    The sorting factory and shops helps provide work to local people in Estonia.
    Also, Humana People to People provides a variety of global
    educational programs in Estonia that teach schoolchildren about the lives of people in Asia and Africa.

    Humana People to People is well-known for it’s work in Africa, as well as making people in Estonia feel involved in the globally connected
    world. People in the Baltic region have been somewhat isolated from global humanitarian efforts, so Humana People to People is bringing them in and giving them a sense of global connectedness.

  18. Humana People to People and their Jobs Within China

    Humana People to People generates their task
    to develop under-developed areas by way of providing education to primary school instructors and tradesmen,
    helping to encourage good health and give information about Aids and to aid in further increasing areas
    farming. Humana People to People represents a wide range of
    different jobs and duties within exhausted places
    in countries across the world. By cooperating with the neighborhood persons as well as their governing administration, there’re able
    to support those who are in need of assistance
    thru their non-profit aid organizations. China is among many countries this non-profit institution goes to experience the urgent problems that they struggle with at present.

    The Humana People to People Movement works together with The Federation for Corporations from the Yunnan area of China.
    The job first began during 2005 and keeps over currently.

    The Humana People to People Cooperation Task Department in the
    Yunnan Province features to raise money in order to carry out various tasks all through the region in poor areas.

    Several commissions that Humana People to People aims to
    take to this particular area of China include vocational schools
    in which they are able to further their education and learning, arranging
    them to get work, providing details of infectious
    sicknesses and many more.

  19. In particular why pay privacy retail stores unique when smokers perhaps may be able buy
    On the Liquid on the Internet for some small fraction of the
    expense? Things contains nicotine, precious water plus general spices.

  20. Model railway trains shine the most in surroundings that
    best fit the train itself. Another idea is to add
    a stream, or drainage canal, alongside your railway lines.
    6 million renovation project by the Welsh Forestry Commission and boasts a new, fully equipped, attractive visitor centre and five
    upgraded world class mountain biking routes and many other local
    trails and single track to explore.

  21. Hello there! Would you min if I share your blolg with my twitter group?
    There’s a lot of folks that I think would really enjoy your content.Please let
    me know. Thanks

  22. Hey There. I discovered your weblog the usage of msn. This is
    a very smartly written article. I will make sure to bookmark it and
    return to read more of your useful info. Thank you for the post.
    I’ll definitely return.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s