I’m a big fan of Copyblogger.com
What Brian Clark and his team does is pure art.
They use an economy of words and engage the reader with very simple messages.
- Simplify your messages
Use few words and make your messaging crystal clear. Make your key message instantly recognizable. Take the shears to your website.
- Reduce the friction
Don’t make the user fill out a long form. Just get an email address.
- Follow up quickly
Once they’ve signed up, don’t drop the ball. Let them know you are on their side from the very beginning.
- Show, don’t tell
Use interactive videos and customer stories to explain your story.
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