Holy crap! These are exciting times indeed at Find New Customers!
Update: I had a terrible accident after this post was written, on April 1. I nearly died. I missed working with the client and giving the keynote speech. I also moved to Florida.
We have a wonderful new client who just signed a Statement of Work with Find New Customers – a West Coast marketing software firm launching a new product in early April.
They hired Find New Customers to help them promote this new product by writing and placing thought leadership articles in key websites, like Linkedin, Ad Age B2B and Business2Community. We did a long chat with their CEO this week. We also talked to those sites too. They even asked me to connect with one of their board members, the former CEO of Eloqua. He asked to call him early next week.
If those first sponsored articles go well – there could be a LOT more business following.
Jeff Ogden was hired to deliver a keynote speech on marketing to a $1.4 billion dollar firm at Foxwoods Resort and Casino in early April. The client is excited and will have a photographer there to take pictures of me during my keynote speech. This could be the launch of a major keynote speaking career! It’s a wonderful opportunity.
We’re providing services for a hot young local marketing company too. They just inked an agreement with Find New Customers to use us to get into new accounts. This is exciting too – as well as a chance to make some good money too.
The Information Technology Sales and Marketing Association, ITSMA, a organization of very large professional services and technology companies, is talking with Find New Customers next week about one of our favorite subjects, Buyer Personas – the incredibly important but poorly understood aspect of B2B marketing. I believe this is something more companies need to focus on in 2014!
(One company president just told me they sent a survey to all their customers) – a survey is NOT buyer personas – because you have to pre-define questions in a survey. Buyer Personas can uncover unexpected information. I’m also attending the next ITSMA meeting in New York City, which is all about buyer personas.
By the way, since I’ve been using BrandYourself.com for a long time to ensure I rank for my name.
This is how BrandYourself says they deliver:
“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.”
Now my name “Jeff Ogden” ranks in the top 10 in Google for almost everything! In fact, my AboutMe profile just moved into the Google top 10!
I also interviewed some wonderful guests on Marketing Made Simple TV too. Like Bryan Kramer of #H2H, best selling author Dave Kerpen, and branding expert Denise Lee Yohn. Dr. Woody, the popular TV expert, is an upcoming show guest too. This is a BLAST to do!
The future sure looks bright at Find New Customers!
How might I help you? Send a tweet to @fearlesscomp and I promise to answer any question you may have promptly.
Let’s continue the discussion over at my Google Plus page.