Here’s a quick quiz for you:
- How old am I?
- Where did I grow up?
- Am I married?
- How many siblings do I have?
- What do I like to do in my spare time?
- What kind of music do I like?
Face it, Mr or Ms seller, if you can’t answer those six questions, you really DON’T know me. That’s why buyer personas are so important today.
Advertising is losing effectiveness
Those stupid, in-your-face TV ads are not working anymore. Driving a car on top of a train does not impress me, Mazda. And when every commercial is a car commercial, does it really work for anyone? You all sound exactly alike. When I decide to buy a new car, I’m doing my own research!
We need a LOT more creativity and intelligence in advertising today – that is what I believe.
Hubspot is right. We are getting better and better at blocking unwanted advertisements.
The vast wasteland of TV and radio advertising is really a disaster. In fact, it seems to be growing worse and worse over time. We are simply being inundated with worthless information! (I no longer listen to the radio when I’m driving. I use internet radio like iTunes Radio or Pandora, rather than listen to terrestrial radio. That way I can avoid ads, as well as choose my own kind of music.)
“I’m as mad as hell and I’m not going to take it anymore!” – famous movie line.
What do you think? Are you being bombarded with worthless information too? We love comments and those who share on social media.