Success occurs at the intersection of Preparation and Opportunity


I’m delivering a big marketing keynote speech at Foxwoods Resort and Casino this week. How did I win this?

Preparation comes first

Here’s what I did in preparation:

  1. I created a compelling keynote speaker page
  2. I created a slick looking professional profile

As a result, I looked like a highly professional marketing keynote speaker to anyone searching for one.

Along comes Opportunity

One day in January 2014 a manager went to his assistant, Jennifer, and said “We need a really good keynote speaker for our big company meeting in April. Please find one for me.”

She started searching using Google and soon found Jeff Ogden, the award-winning marketing expert and creator and host of Marketing Made Simple TV. She started looking at what he’s been doing.Marketing Made Simple TV

She goes back to her boss and says “I really like this guy, Jeff Ogden. He looks VERY impressive.” Her boss agreed and they contacted me. (Note, Talk to Jeff is featured on my keynote speaker page, so contacting me is easy.)

Yesterday, they asked for my professional profile, so the boss can practice introducing me.  I sent what I had previously done. They LOVED it.

If this is not proof that success is the intersection of preparation and opportunity, then nothing is.

What do you think? Have you ever experience anything like this?

 

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