The Importance of Marketing Awards for a B2B Demand Generation Agency

We recently published Florida gets its own BtoB demand generation agency – Find New Customers Jeff Ogden, President of Find New Customers has won many marketing awards.  But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to you? I think the importance is simple.… Read More

Florida gets its own BtoB demand generation agency – Find New Customers

Florida gets its own marketing agency, Find New Customers – the nicest company in BtoB marketing today. Why does that matter? As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle things like: Buyer Personas Content Marketing Lead Nurturing Lead Scoring Social Media Most companies lack… Read More

Find New Customers now in Florida

The nicest company in B2B marketing today, Find New Customers,  is now in Florida, rather than New York. Major announcement coming on Monday right here on this popular blog. To contact this award winning marketing expert, just fill out the form below. What do you think? Love comments here. This blog is written by the… Read More

How to get Started with Marketing – Step 2 – Content Marketing

If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. I’d also like to point out that the financial problems in the Wall St. Journal, like McDonalds, Wal-mart, and Cisco (bad numbers) point to need to develop better… Read More

How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)

This is also a mail sent out by Find New Customers. We as human beings are famous for being slow to embrace change or see the future. Unfortunately it has affected the world of sales and marketing dramatically. Let’s look at a past example. The invention of the internal combustion engine is one such example… Read More

Passion for Hire – the Biggest Mistake Companies do in Hiring

“Brands don’t build themselves. It takes people.” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science. (I’ll post a book review soon too.) Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For. and… Read More

Creating content for your marketing programs. How to do it.

Content marketing is the rage for companies who sell products to businesses. The advice is to create all types of print – ebooks and white papers; audio – podcasts; and video – YouTube and other videos.  But a lot of business leaders don’t know how to get started. Let me see if I can give… Read More