- Named after a dog species, like the nice folks at Bulldog Solutions
- Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money. I also suggest you don’t do business with anyone in Atlanta whose company name starts with a P.
But if companies think about what they really want, they want to for their business, they want to find and win new customers.
One thing that has made Jeff Ogden, the award-winning marketing expert and President and Founder of Find New Customers unique is this – he’s one of the most customer-centric people on Earth. That’s why the leadership of the largest business intelligence company once told me “Jeff, you are the one and only sales rep in that big competitor we could never beat – not even once!”
I once grew revenue from General Electric by 242% in just 12 months – despite the fact I have never managed GE before and I did that by being the world’s most customer-centric sales leader. When I left, they replaced me with the rep who handled GE for their biggest competitor, but since they failed to look at HOW I did it, that rep did not last even six months.
This is why I think if you’re a business owner looking for more quality sales leads, aka you want to “find new customers” you should visit Find New Customers and download the free white paper, How to Find New Customers. Originally sponsored by Marketo and edited by one of the top sales authors in the USA, it’s still one of the best papers ever written on BtoB lead generation you’ll ever find.
What do you think? Is Find New Customers company name focused in you? Or do you prefer the name a person, like Ogden Marketing, or a dog like a Bulldog? Please let me know in the comments.
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